e-Commerce companies are coming for you, middlemen.

MI021 Class Blog

Up and coming companies are making an entrance in a way that has not been executed very well in the past. “e-Commerce companies” are taking tackling the business world, without stores. Instead, new start-ups are finding success through the use of almost purely online stores. By going online and straight to the customers, these companies are cutting out the middlemen. The New York Times article, “E-Commerce Companies Bypass the Middlemen”, mainly follows the structure of one company, Warby Parker. Warby Parker is a new and forward eyewear company that combines style with sensibility, while still manages to mostly sell their product directly to customers via the internet. Company co-founder, David Gilboa, claims that by eliminating the middlemen and “being involved in every part of the process, the companies are able to build relationships with customers and get direct feedback.” This process allows for an efficient supply chain, and for the…

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