E-Commerce – Perception Versus Reality

E-Commerce Today

Electronic commerce over the Internet is predicted to grow at an ever-increasing rate over the next few years, with on-line sales already heading for several billion. Yet, instant gratification is still the current perception of e-commerce on the Internet to the world at large. A profusion of web-sites announce, “Three steps to build your website” – “Use our Shopping Cart Wizard and be selling on the Internet in a few minutes” – “Free templates” – “Free Hosting” – “Complete web-sites ‘Only $199’ – “Four million e-mail addresses only $24.95” – “Search engine submissions to 2,000 search engines only $19.95”. So, the myth is perpetuated.

One would think the numerous Dot.com’s that consumed millions of investment dollars to no avail on the flawed premise that “build it and they will come” would have blunted this perception but no. It persists. Supported by large commercial entities selling their version of Dot.com heaven…

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